The current (third) phase of the project is funded by the Bulgarian Government, the participating municipalities and the United Nations Development Programme (UNDP). The previous two phases were primarily funded by the European Union (EU), but also by several European governments, UNDP and a British NGO. Beautiful Bulgaria is executed by the MLSP with the support of UNDP.

The Beautiful Bulgaria project aims to alleviate unemployment, while improving the living environment of the target cities, raising the tourism attractiveness of the country and strengthening small and medium enterprises.

Since its inception in Sofia, the Beautiful Bulgaria Programme has gradually grown to encompass 100 municipalities all over the country. 38,095 unemployed have benefited from the project, of which 8,381 have consequently found permanent jobs. Under the project 11,235 unemployed have received vocational training. A total of 800 have been refurbished, out of which 350 are monuments of culture.